From Idea to High-Growth Startup
Unify was born from a deep understanding of the challenges in B2B outbound sales. Unify’s founding team saw first-hand that traditional cold outreach wasn’t delivering results and identified an opportunity to transform the process. Connor Heggie, Unify’s CTO and Co-Founder who previously led machine learning at Scale AI, envisioned a smarter way to engage potential buyers—by using real-time signals to reach them at the right moment.
In early 2024, Unify emerged from stealth, backed by Thrive and Emergence Capital, and quickly began its journey as a fast-growing startup reshaping how companies approach outbound sales.
The Challenges of Scaling Fast
Growth comes with its share of challenges. For Unify, scaling meant more than just building the product—it meant keeping up with the operational complexities that come with rapid expansion. As Garrett Wolfe, Unify’s Business Operations and Growth Lead puts it: “Scaling fast is exciting, but managing the financial side of a startup can be tough. You’re juggling various workstreams like product development, hiring, and cash management, all at the same time.”
With multiple financial accounts spread across different institutions, Unify found it increasingly difficult to track cash flow and manage liquidity. They needed a streamlined solution that would allow them to free up time to focus on growth and reduce the complexity of managing funds across accounts. That’s when they turned to Arc.
Why Unify Chose Arc
For Unify, Arc wasn’t just another financial platform—it was a solution designed to scale alongside them. Arc’s all-in-one platform offered transparency, flexibility, and simplicity, which aligned well with Unify’s fast-paced operations.
- Seamless onboarding: Onboarding with Arc was efficient and smooth, even while Garrett was traveling internationally. “It was extremely quick,” he recalls, “which is a world apart from the weeks-long processes we’ve dealt with in the past.”
- Intuitive platform: Arc’s user-friendly interface made it easier for the team to manage their payroll, cash flow, and financial strategy. Garrett highlights, “the UI and UX are top-notch—it takes the complexity out of managing our cash.”
- Exceptional support: Arc’s customer support team worked closely with Unify to provide personalized insights and prompt responses through the in-app chat. Garrett emphasizes how “the team is always there when we need them.”
Turning Financial Complexity into Simplicity
One of the biggest benefits Unify has experienced with Arc is the ability to streamline its financial operations. Previously, managing multiple accounts across various financial institutions took significant time and effort. With Arc, Unify consolidated their financials, making it easier to manage cash flow and ensure liquidity for key expenses like payroll.
“Arc has streamlined many processes for us,” Garrett notes. “We’ve reduced the number of accounts we’re managing and now have a clearer, more strategic approach to handling our cash.”
Arc also enabled Unify to focus on more advanced financial strategies. “We started exploring treasury management options, like T-Bills, through Arc,” Garrett explains. “It’s given us the opportunity to strategically manage our cash while also exploring ways to optimize yield and extend our runway.”
Results that Speak for Themselves
Since adopting Arc’s platform, Unify has seen tangible improvements (Unify provided data as of 10/16/2024):
- $150K in net yield: Through Arc’s integrated treasury management tools, Unify was able to earn over $150K in net yield, offering the company valuable additional capital to reinvest in growth.
- 6 strategic hires: The increased yield from Arc’s platform directly contributed to funding six key hires in engineering, product, and sales over the last three months, helping to fuel Unify’s expansion.
- 80 hours saved: By consolidating multiple financial accounts and streamlining cash management, Unify saved over two work weeks (40 hours/week) worth of time, enabling their finance team to focus on high-priority growth tasks instead of manual financial management.
- Enhanced liquidity management: Arc’s solutions helped give Unify the clarity and control they needed to optimize liquidity, ensuring smooth payroll operations and enabling strategic reinvestments in core initiatives.
The Unify team, as of October 2024
Looking Ahead: A Strategic Alliance for Growth
As Unify continues to scale, having recently raised a $12M Series A, Arc remains a key component of the company’s financial operations. The team is excited to continue working with Arc to explore new financial instruments while aiming to further optimize their treasury strategy.
Disclosure
The information and statements provided by Garrett Wolfe were voluntarily shared with Arc for inclusion in this case study. Unify is a client of Arc, including Arc Advisory LLC, but was not compensated for providing this testimonial. The outcomes mentioned are specific to their experience and may not reflect those of other clients. Performance references are not indicative of future results.